Bob Cutler is the founder of Creative Consumer Concepts, the largest family and kids marketing and design agency in the country. Starting in the basement of a friend’s apartment, C3, as it is known, has grown from a business to make a living into a business that has allowed many to make a life. Now, Bob is starting to teach others about his experience and legacy. To start the process, he has shared 25 thoughts on what he believes has contributed to the success of C3. The thoughts are simple, straight forward, and at times, quirky, just like Bob. However, the simplicity of these time-tested truths is always relevant.